Saturday, March 13, 2010

Dieter Rams - Ten Principles of Good Design

Design legend Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design, During the 80’s he became concerned by a world consisting of ‘an impenetrable confusion of forms, colours and noises.’ So he looked inward and asked himself if he was a contributor or if his design was good design. As a result he penned what are sometimes referred to the ‘Ten Commandments’ in design. These commandments can be applied to photography as well with a little twist.

> Good design is innovative
> Good design makes a product useful
> Good design is aesthetic
> Good design helps us to understand a product
> Good design is unobtrusive
> Good design is honest
> Good design is long-lasting
> Good design is consequent to the last detail
> Good design is concerned with the environment
> Good design is as little design as possible

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